I am full-stack Digital Manager that studied cinema and storytelling, I always had the idea of creating stories, characters, and situations, from setting up a conflict, the plot and driving a story from an issue to a resolution, I believe that storytelling can be applied to the digital word when considering the customer experience, user flow, user journey, pain points, creativity to engage the user, and technology, every digital experience is connected and needs a resolution, like a movie script.
I worked across several segments of the digital industry, I am Digital expert, with experience with product, web, mobile app and digital strategy and creativity. Experience working in advertising agencies, post-production companies, and internet companies, from the UK, US, Brazil, China and the Middle East, so far the results of my work experience gave a good personal knowledge about how to work and adapt to different cultures, countries environments.
stoke travel, head of digital
Barcelona - March 2017- Present
Responsible for the company digital ecosystem, the role involves the creation of digital campaigns and creative assets based on overall and seasonal products. Additionally responsible for performance campaigns, metrics analysis, user flow analysis, and site / mobile user experience user interface updates.
#projectmanagement #analytics #marketing #ecommerce #digitalcreative
The Book of everyone, Project Manager
Barcelona - September 2017- February 2018
UK Startup based in Barcelona, I am responsible for the projects related to digital products and in-house advertising campaigns. Working alongside creative, design and tech. I create, manage and execute projects for offline PR campaigns, digital micro-stories, social media shareable, product updates and re-designs, responsible to be sure that we had the correct message, target and goals across our digital ecosystem.
#headofdigital #analytics #marketing #ecommerce #digitalcreative
King eclient, Mobile Banking project manager
Barcelona, Riyadh September 2016 - September 2017
Project Manager for the new mobile application for Riyadh Bank, one the leading banks in MENA region. Working with the Agile methodology, responsibilities includes delivering the look and feel of the mobile application, UX design, prototyping testing and overview the technical implementation and deployment of one mobile application, a table application and third application for kids and parenting.
#mobileapp #projectmanager #agile #ux #design
Mobile Acquisition Manager, Adcash
Barcelona December 2016 - September 2016
Working with the in-app mobile product for publishers and advertisers, responsible for acquisitions, campaigns management, mobile product technical integrations, SDK implementations, testing and updates.
Uau digital, creative director
São Paulo February 2015 - November 2015
Head of the digital agency branch of DeBrito Advertising, responsible for, agency creation and daily management. Main tasks includes; team management of 13 staff, divided by planning, social media, content design and development. Overviewed all projects from web and mobile creative creation, content, metrics & data reports and acquiring new business.
#adagency #creativedirector #digitalcreative #digitalagency
Baidu, Product manager for web and mobile
São Paulo / Shenzhen September 2013 - January 2015
Previously worked with Baidu’s web products and Baidu Search Engine, moved to work with mobile products, responsible for products planning, updates, testing, monetization, acquisition and performance campaigns.
#searchengine #mobileapps #productmanager #digitalchina
Guiato/Kaufda, marketing manager
São Paulo / Berlin June 2012 - September 2013
German startup focused on retail, responsible for launching the web product and mobile app in Brazil, working with SEM, SEM, product updates, monetization and team management.
#mobileapp #marketingmanager #startup
Basekit, marketing manager
London / São Paulo September 2013 - January 2015
Startup, platform to create websites, responsible for the product localization in Brazil, working with SEM, SEO, Social Media and user acquisition.
#sitebuilder #seo #marketingmanager #startup
The Mill / Beam tv, account manager
London February 2005 - January 2010
Post-Production and tech company, working on planning, developing digital platforms and content management systems for advertising agencies, production companies and advertising awards shows..
#postproduction #advertising #digital #ads #production
Barcelona By Myself, Barcelona - UX site desing and seo
Blue Crates, Chicago - SEO, analytics and consulting
Taqtile, São Paulo- mobile application project management
No Topo, São Paulo - creative director
Adzuna London - country localization
BIRKBECK college, University of london
DIPLOMA IN MEDIA AND SCREENWRITING
Graduated IN 2010
GOLDSMITHS UNIVERSITY, london
PROFESSIONAL IN MEDIA
Graduated IN 2015